With positive
increase in income levels, coupled with better standards of living, new demands
for fashion makeovers in terms of clothes, styles, and accessories have been
brought out. Due to the internationalization of markets, styles, colours and
choices of customers are continuously changing. Fashion Merchandising is emerging
as a promising career option these days.
Merchandisers
are coordinators, who are involved at every stage of the garment's development,
right from concept to sales. After studying the buying trends and the buyer's
needs, the merchandiser coordinates between the market and production process.
They are required for business planning and analysis, buyer management, order fulfilment,
product development, production costs, sales and preparing income projections
in fashion houses, designing organizations and retail stores.
Fashion Merchandising Courses are offered by numerous fashion institutes all over India. The courses demand candidates with creative and evaluative skills, along with an eye for fashion. Two-year degree courses, four-year degree programs, diplomas, certificate courses and advanced study programs are offered in fashion merchandising. These vary from fashion designing and clothing technology, apparel marketing and merchandising, apparel production engineering, apparel designing and textile designing to fashion designing, garment construction and fashion retail management.
Fashion Merchandising Courses are offered by numerous fashion institutes all over India. The courses demand candidates with creative and evaluative skills, along with an eye for fashion. Two-year degree courses, four-year degree programs, diplomas, certificate courses and advanced study programs are offered in fashion merchandising. These vary from fashion designing and clothing technology, apparel marketing and merchandising, apparel production engineering, apparel designing and textile designing to fashion designing, garment construction and fashion retail management.
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| Fashion Merchandise |
Fashion
merchandising courses are open to students, who have passed their 10+2 exam in
any stream. Only graduates are eligible for post-graduate courses in fashion
merchandising. These courses include a basic understanding of fabric, fibres,
weaves, cutting, sewing, and finishing, along with know-how of international
marketing and trade.
Trained fashion merchandisers can work with any domestic or foreign lifestyle or fashion company. Export fabrication companies and export houses also recruit merchandisers to coordinate between the foreign retail stores and production houses.
Trained fashion merchandisers can work with any domestic or foreign lifestyle or fashion company. Export fabrication companies and export houses also recruit merchandisers to coordinate between the foreign retail stores and production houses.
Fashion
merchandisers can work with fashion designers to come up with a new products
thereby taking the latest trends into consideration. Visual merchandising,
where products are promoted by visual display, also offers great opportunities.
Merchandisers can look for positions in retail management in departmental
stores, boutiques, clothing wholesalers, importers, designers and manufacturers
as fashion advertising agents, store managers, fashion product developers,
event planners, fashion retailers, window dressers and fashion promotion
specialists. With adequate experience, fashion merchandisers can even set up
their own small-scale industries as well as big export houses.
FDDI,
conducts professional programmes like School of Retail & Fashion Merchandise
(FSRFM), School of Fashion Leather Accessory Design (FSLAD), School of Fashion
Design(FSFD) and School of Business & Entrepreneurship (FSBE) at its
campuses across India.